Top 5 Beauty Retail Apps in Croatia: Q1 2022 Performance

In the first quarter of 2022, the top beauty retail apps in Croatia saw varied trends in terms of downloads and active users. Below, we break down the performance of these apps, based on data from Sensor Tower.

Mein dm from dm-drogerie markt GmbH + Co. KG demonstrated a significant upward trend in weekly downloads. Starting at 270 downloads in the last week of December 2021, the app saw a notable increase, peaking at approximately 3.9K downloads in the final week of March. Weekly active users also showed a strong upward trajectory, growing from 3.2K in late December to almost 8.9K by the end of March.

Douglas Hrvatska, published by Parfümerie Douglas GmbH, experienced fluctuations in weekly downloads. The app started with 185 downloads in the last week of December, saw a peak of around 1.1K in the first week of March, and ended the quarter with a substantial rise to approximately 1.9K downloads in the final week.

Think Dirty by Think Dirty Inc. had a more stable performance in terms of weekly downloads, starting with 40 downloads and peaking at 293 downloads in mid-January before settling around 49 downloads by the end of March. Weekly active users saw a declining trend throughout the quarter, from 303 in early January to around 106 by the end of March.

Cosmetics from MPM doo maintained relatively steady weekly downloads, beginning with 113 downloads and ending with a slight drop to 34 downloads by the last week of March.

Finally, SUGAR Cosmetics: Shop Makeup from SUGAR Cosmetics showed consistent weekly downloads, starting at 64 downloads and experiencing minor fluctuations to end with 73 downloads. Weekly active users remained stable, starting at 184 and peaking at 236 in early February before stabilizing around 220 by the end of March.

For more detailed insights and data, visit Sensor Tower.